More than half of U.S. adults have either tried or expressed interest in hot honey-flavored snacks. For decades, spicy food has been a polarizing topic; some love the burn while others avoid it like the plague. But the blend of sweet honey and chili peppers has recently moved from a niche condiment to a mainstream obsession.
Hate spicy food? Hot honey brings just enough warmth and sweetness to make bold flavor feel totally approachable. Photo credit: Depositphotos.
Sales of hot honey surged 157% year-over-year in 2025, fueled by viral social media recipes and a growing appetite for “swicy,” or sweet and spicy flavors. Product launches have seen a 61% average annual growth rate over the past five years. A research projects that the global spicy honey market will reach approximately $166.41 million by 2030, up from $106 million in 2022.
Once reserved for hot honey chicken wings, this swicy sauce now shows up on breakfast tables, grocery shelves and even ice cream sundaes. For those who typically shy away from heat, this spicy-sweet sensation might just convert them.
What hot honey actually is
At its simplest, hot honey is honey infused with chili peppers. That’s it. No complicated process, no obscure ingredients. But the magic is in how it tastes. Instead of an aggressive burn, you get sweetness first, followed by a gentle heat that lingers just long enough to be interesting.
For spice skeptics, that order matters. The honey softens the peppers, rounding out their sharp edges. The heat feels warm rather than painful, more like a background note than the main event. Think cozy rather than confrontational.
Now that you know what hot honey is, it’s worth noting that not all is created equal. Some versions lean bolder, while others barely register as spicy. That range is part of what makes the trend so accessible. You can start mild and work your way up, or stop right where you’re comfortable.
Hot honey wins over non-spicy eaters
The biggest reason hot honey works for people who avoid heat is that it enhances food instead of overpowering it. Sweetness naturally balances spice, and honey does that better than sugar because it brings depth and floral notes along with the sweetness.
For someone who usually orders everything no heat, hot honey feels safe. It doesn’t hijack your taste buds. Instead, it makes familiar foods taste more exciting without changing their identity. Fried chicken still tastes like fried chicken, and pizza still tastes like pizza; you’re just getting a little extra something.
There’s also an emotional component. Hot honey feels indulgent but not intimidating. Drizzling it is optional. You’re in control. That alone lowers the barrier for people who have been burned by overly spicy experiences in the past.
The foods that make hot honey click
Hot honey didn’t rise to popularity by accident. It shines brightest on foods that already benefit from contrast.
Pizza is the poster child. A drizzle over a cheesy personal pizza cuts through the richness and brings everything into balance. The crust tastes toastier, the cheese tastes creamier and the sauce tastes brighter. Even people who normally avoid chili flakes often find themselves asking for just a little hot honey.
Fried chicken is another gateway food. The sweetness plays well with salty, crunchy breading, while the heat adds interest without masking the chicken itself. It’s the kind of combination that feels familiar yet new.
Cheese boards are where skeptics often become converts. Hot honey paired with sharp cheddar, creamy brie or salty blue cheese creates instant complexity. The spice doesn’t scream; it whispers, and suddenly that cheese course feels restaurant worthy.
Even roasted vegetables and salads benefit. A light drizzle over carrots, Brussels sprouts or even a mixed berry salad keeps things from tasting flat. For people who don’t love spicy food, this can be a revelation.
Hot honey beyond savory dishes
One of the most surprising things about hot honey is how well it works with sweet foods. The heat is subtle enough that it doesn’t clash with dessert. Instead, it adds dimension. A spoonful over vanilla ice cream or yogurt creates a sweet-heat contrast that feels intentional, not gimmicky. Drizzled over biscuits, cornbread or pancakes, it replaces plain syrup with something far more interesting.
For non-spicy eaters, this is often the turning point. When heat shows up in a dessert-friendly way, it feels less threatening and more playful.
Buy or make hot honey at home
You don’t need to be a culinary adventurer to bring hot honey into your kitchen. Most grocery stores carry at least one brand now, often with notes about heat level. Starting with a mild option is the safest move if spice isn’t your thing.
Making it at home is also simple. Gently warming honey with dried chili flakes or a mild fresh pepper allows you to control exactly how spicy it gets. Infuse briefly, taste often and strain if needed. You’re never locked into a level of heat you can’t handle.
The beauty here is customization. You can keep it barely warm or push it slightly further once you realize it’s not as scary as you thought.
Why this trend has staying power
Hot honey isn’t just trendy; it solves a problem. People want food that feels exciting without being extreme. They want flavor that adds interest but still works for a Tuesday night dinner. It also fits perfectly into how many people cook now. It’s versatile, low effort and flexible. A single jar can upgrade pizza night, brunch, snacks and even desserts without requiring new skills or equipment.
“I love to substitute hot honey for regular honey in sweet-savory recipes like hoisin beef or sesame chicken,” says Robin Donovan, founder of All Ways Delicious. “It adds the sweetness I’m looking for but also a nice extra kick of spice. But my favorite way to use hot honey is to drizzle it on peanut butter toast. The combination of nutty, sweet and spicy is amazing and surprisingly delicious with coffee.”
A gentle way to rethink spice
If you’ve spent years saying, “I don’t like spicy,” hot honey won’t suddenly turn you into someone who orders extra-hot wings. But it might soften that stance. It shows that spice doesn’t have to be aggressive to be enjoyable.
Sometimes all it takes is the right pairing, the right balance and a little sweetness to change your mind. Hot honey proves that heat, when handled thoughtfully, can be comforting, versatile and surprisingly approachable.
And if you still only drizzle a tiny bit? That’s fine. That’s kind of the point.
Lisa MarcAurele is a blogger and cookbook author based in Connecticut. She created Little Bit Recipes to help people save money by minimizing leftovers when cooking for one or two people. Lisa enjoys hiking and taking scenic day trips around New England.
The post Not into spicy? The hot honey trend might change your mind appeared first on Food Drink Life.
