TRI-CITIES, Wash. – Valentine’s Day is not just about love; it’s also a crucial business day for local flower shops in the Tri-Cities area.
Local florists emphasize that Valentine’s Day is one of the most pivotal times of the year, helping them keep their businesses running well beyond the holiday rush.
One florist explained that Mother’s Day and Valentine’s Day combined account for the majority of a florist’s annual revenue. This period is essential for keeping small businesses afloat throughout the year.
The preparation for Valentine’s Day begins as soon as Christmas ends. Florists fill their coolers and wrap bouquets, anticipating a surge of last-minute customers. Despite the hectic schedule, florists remain committed to accommodating late shoppers.
One florist mentioned that only 30% of customers preorder, while about 70% come in during the last two days. They are prepared for this and embrace the challenge of serving last-minute customers.
Local businesses encourage shopping directly from florists rather than through wire services. This keeps more money in the community and ensures customers receive the value they pay for.
Florists expect Valentine’s Day to be their busiest day yet. They urge customers to order early and shop local, as these holidays are crucial for the survival of family-owned flower shops in the Tri-Cities.
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